Transforming Patients Into Hospital Advocates

This post was originally published on SHSMD. Women have been a powerful force in purchasing decisions for decades, and nowhere is that more evident today than in healthcare decision-making. Marketers who don’t have a strategy to target messaging to women in ways that reflect that reality are missing out. Here’s why: Women make 80 percent of healthcare decisions in America, and […]

Health Habits of Female Millennials

This article was originally published by the American Marketing Association. America’s shifting demographics are highly visible in the millennial generation. Consisting of about a third of Americans, this generation is far more racially diverse than any generation before it. Millennial women’s attitudes toward health and the healthcare system are different than previous generations, too, and millennials are consuming healthcare in different ways […]